Motivation

Fueled by the increasing demand for mobile applications among legal entities, Banca Intesa embarked on a journey to bridge the gap in their services. Recognizing that small businesses were underutilizing their e-banking platform, the bank identified an opportunity to enhance client engagement by introducing a mobile application tailored specifically for the small business segment.

Procurement Process

The bank initiated direct communication with trusted vendors, leveraging existing partnerships to solicit offers. Key criteria focused on delivery deadlines, the ability to create a distinctive design, and the inclusion of essential functionalities. The GET FinanceTech team was selected as the best for this project and this strategic approach ensured a seamless integration of the chosen solution into the bank’s existing infrastructure.

Project Execution

The project progressed according to plan, without any unforeseen obstacles. Collaborating closely with the GET team, the bank successfully developed and launched the Minimum Viable Product (MVP) within 3.5 months, emphasizing user experience and adhering to industry/security standards. Subsequently, the full application was rolled out within 6 months of project approval, showcasing a remarkable adherence to timelines.

The primary challenge faced was striking a balance between simplicity and functionality, ensuring the application met the diverse needs of clients while maintaining a distinctive and marketable design.

Results

The project’s objective was to make electronic banking more accessible to entrepreneurs and small businesses. The impact was immediate and significant – the total number of electronic banking clients surged by 24%, with the BizMobi application accounting for a staggering 90% of new users.

A remarkable 76.4% of contracted clients actively embraced the application, a testament to the successful blend of functionality and design. The investment in creating a user-friendly, recognizable design not only attracted new users but also retained a substantial portion of the client base.

The Future

With the decision to develop a mobile banking application validated by its resounding success, BizMobi Banca Intesa remains committed to continuous improvement. The bank is actively investing in the application’s ongoing development to cater to more specific client needs.

Post-launch, the GET team has provided unwavering 24/7 support and maintenance, ensuring the application’s availability stands at an impressive 100% with zero downtime. Regular updates have introduced new functionalities, keeping the application at the forefront of innovation. With an average of 570k+ payments orders quarterly, the success story of BizMobi Banca Intesa continues to unfold as a testament to proactive adaptation and customer-centric innovation in the world of banking.

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